Overstreet's committee spent the most on radio advertising in the quarter, with 21.9% of this total ($6,089) going to Entercom/St. Louis in St. Louis. Table 1 below shows the distribution of how Overstreet's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Radio advertising
$27,819
53.3%
Mailing
$5,854
11.2%
Yard signs
$5,230
10%
Production media expenses
$5,000
9.6%
Printing
$2,435
4.7%
Robo calls
$2,342
4.5%
Contractual expenses
$1,500
2.9%
Newspaper advertising
$972
1.9%
Fund raising (food)
$657
1.3%
Promotional items - parade
$203
0.4%
T-shirts
$193
0.4%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Vigil Printing
2018-10-29
$5,854
Mailing
A & K Printing & Graphic Design
2018-10-13
$5,230
Yard signs
Entercom/St. Louis
2018-10-26
$5,146
Radio advertising
Xpress Professional Services
2018-10-04
$5,000
Production media expenses
Withers Radio
2018-10-12
$4,881
Radio advertising
Mississippi Radio
2018-10-16
$3,712
Radio advertising
The Original Company
2018-10-12
$2,752
Radio advertising
Dialing Services, LLC
2018-11-03
$2,342
Robo calls
Cromwell Group
2018-10-12
$1,568
Radio advertising
Wibh
2018-10-15
$1,224
Radio advertising
The Original Company
2018-10-29
$1,032
Radio advertising
Shoppers Weekly
2018-11-19
$972
Newspaper advertising
Entercom/St. Louis
2018-11-05
$943
Radio advertising
Peacock Print & Marketing
2018-10-29
$915
Printing
Wsmi
2018-10-15
$835
Radio advertising
WTIM and WRAN
2018-10-15
$825
Radio advertising
Tabitha Meador
2018-11-06
$750
Contractual expenses
Tabitha Meador
2018-10-01
$750
Contractual expenses
Committee to Elect David Dugan
2018-11-03
$657
Fund raising (food)
Peacock Print & Marketing
2018-10-04
$654
Printing
Peacock Print & Marketing
2018-10-12
$654
Printing
Wbgz
2018-10-12
$640
Radio advertising
Mississippi Radio
2018-10-29
$576
Radio advertising
Wjbd
2018-10-12
$480
Radio advertising
Premier Broadcasting, Inc.
2018-10-15
$461
Radio advertising
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